At Gejst /Studio, we look at design sprints as one of the most effective ways for companies to go from having a preliminary idea to a well-researched solution in very little time. Here, you can learn more about how we helped the Michelin-starred restaurant Domestic decide on their new website by means of a sprint — check it out here.
Getting stuck is probably a feeling that we are all familiar with – especially in business. Whether you’re in the middle of a transformation process, implementing a new service, developing a product or something completely different, discussions and scheduling conflicts can drag out projects.
If you want to avoid being caught in this time trap, our experience tells us that design sprints often prove to be the most effective way of helping companies go from A to B. In the five days it takes to complete a design sprint, stages include generating ideas, developing concepts, and facilitating user tests that in the end will result in a thoroughly tested solution.
The connection between gastronomy and design thinking
One of the companies that Gejst /Studio has taken through a design sprint is the Michelin-starred restaurant Domestic. The people behind Domestic are very skilled and deeply passionate, and together they have created one of the best restaurants in Denmark. But when Domestic came to us, it was because they had acknowledged the fact that their website did not authentically communicate the visual and sensorial universe that you experience physically in the restaurant.
In collaboration with Domestic, we used the design sprint to lay the groundwork for their new website. In this way, we could combine the different inputs and opinions from Domestic with our designers’ keen eye for visuals. In just a few days, we created a prototype of the website that was also user tested with the target group of the restaurant. We were then able to get immediate feedback on whether the solutions that we had created during the week met the needs and wishes of the target group.
“The great thing about participating is that you are guided through the creative process, which is an intensive week, but where we can see results in-process instead of having to wait six months to see them. We are used to working creatively in the kitchen, where we are able to quickly adjust the development of new dishes and the design sprint is in many ways similar to this. In addition to that, it’s great that Gejst has done their research on us and has an understanding of our concept, so that this can be an integrated part of the solution from the beginning.”
— Morten Frølich, chef and one of four owners at Domestic.
Because we had already collected so many different experiences during the design sprint, we were able to develop their entire website and have it completely ready just four weeks after having finished the design sprint. But most importantly, the sprint ensured that the site lives up to Domestic’s own ideas and at the same time it caters to the wide audience of foodies who frequent the restaurant’s backyard.
If your company is interested in participating in a design sprint, contact us at firstname.lastname@example.org to learn more.