BARK™DNA

How might we break down old gender stereotypes to empower more men to express themselves?
Deliverables
Art direction Design Sprint Insights Strategy UI/UX design

BARK™DNA represents a new era in skincare for men by challenging stereotypes and redefining our understanding of masculinity in relation to skincare. We have reimagined everything, from formulas and ingredients to existing stereotypes and the status quo in the beauty industry, creating a new generation of high-performance skincare solutions.

We’re proud to be part of creating an impact by breaking down stereotypes and obsolete ideas about masculinity. Through brand building and business strategy, we aim to maximize the impact of BARK™DNA, which, within its first two years of existence, has received several nominations and won a prize at the Danish Beauty Awards.

Process overview
Progress
Progress
Creadits
Bloom Agency
Photography
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