Health and Care – Aarhus Municipality

How do you communicate professional pride and competence in an area that’s perceived with prejudice and skepticism?
Art direction Back-end development Front-end development Insights UI/UX design

Health and Care in Aarhus Municipality wanted to build positive awareness for social and health care assistant education, and inspire people to pursue a career in the health and nursing care sector in Aarhus. Our ambition was to create a campaign that had an edge to it, but didn’t compromise the message of professional pride and community. We created an engaging campaign with an authentic point of view, which depicts actual care assistant students with the senior citizens they serve every day.

Process overview