dol-sensors design and develop different types of sensors for the agricultural sector. In a line of business where many of the products look alike, dol-sensors are known for having an increased focus on the end-users: the farmers. To strengthen this position for dol-sensors, we developed a new site and made sure to incorporate a high degree of user-friendliness in the navigation. We also created a visual product display, an innovative feature in this line of business.
In an industry where the different sensors developed for agricultural purposes are characterized by a high degree of comparability, it’s often hard to distinguish products between competing companies. Based on their ambition to stand out from their competitors in a positive way, dol-sensors have chosen to focus product design on their end-users.
This emphasis on the end-users was also the basis for our collaboration with dol-sensors. During the development of dol’s new site, we sought inspiration from other industries with a similar focal point, especially design-led companies like B&O and Apple. Based on this inspiration, we created a digital universe where dol’s products are presented in a visually innovative way that the end-user is not used to seeing – accentuated by the use of 3D-animations provided by Spejlvendt.
- Niels-Ole Schmidt (Spejlvendt)